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New signs to make Worcester’s riverside even more appealing to visitors

Published: 06 June 2023

Visitors can now enjoy Worcester's beautiful riverside park more than ever, thanks to colourful new information signs installed at its main entrances.

Sixteen new totem-style signs are being put in place to welcome visitors to the Green Flag-winning park. The new signage includes maps, information on walking and cycling routes, stories from the rich history of the area, and family-friendly facts on the wildlife that lives on, in and near the river.

They also include QR codes that visitors can scan with their mobile phones to find out more and to make the most of their visit to this beautiful location in the heart of Worcester.

The young ones can discover the adventures of Ollie the Otter, a fun character who encourages them to find out more about the riverside's flora and fauna.

Councillor Zoe Cookson, Vice Chair of the City Council's Environment Committee, said: "The riverside park is already a hugely popular destination in the heart of Worcester, a beautiful location for walking, cycling and boating, and a place to relax and soak up our city's environment and rich history.

"These new signs will help people enjoy it even more. They can learn about the vibrant natural environment around the river, discover the best routes for exploring the park, and find out about the essential role that the Severn has played in the history of Worcester."

As well as the totem signs, 31 illustrated granite floor tiles and eight stainless steel waymarker posts are being put in place on pathways and routes into and around the park, to increase public awareness of the riverside as a visitor destination. Some of the tiles feature arrows to suggest recommended routes or spots of special interest.

The Riverside is one of five Worcester City Council-run parks to have won the prestigious Green Flag. The Green Flag Award scheme, managed by environmental charity Keep Britain Tidy under licence from the Department for Levelling Up, Housing and Communities, recognises and rewards well-managed parks and green spaces, setting the benchmark standard for the management of green spaces across the United Kingdom and around the world. 


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